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what do companies spend on advertising? What is the percentage of sales that a consumer electronics company spends on advertising? How are advertising budgets decided?
And got the following answer:
This is a very broad scoping question. Each specific industry will spend a different percentage of gross revenue on advertising. If a company has good exposure to a physical location, lets say they are located on a busy street and they are a retailer, they don't need a large budget for advertising. Furthermore, product specific companies will fluxuate advertising costs based on where they are in the product life cycle (Educational advertising costs may be larger than other costs). There are two primary ways that a company can decide budgets for advertising; top-down and bottom-up. Imagine upper management on top and marketers on bottom. In a bottom up situation, the marketers will design the budget and propose it to management. In a top-down approach, the management will give marketers a budget cap. From here, it gets more intricate and complex as to how actual figures are determined, but they are mainly determined by an analysis of your target market and the eficacy of different advertising channels in communicating the marketing message to said audiences. Overall, advertising is normally one of the largest expenditures that a company makes. Consumer electronics companies like Sony and Panasonic spend a large amount on marketing. Advertising is a part of marketing and represents a large portion of the marketing budget. But, again, it all depends on the specific company and its current exposure and what point on the PLC you are talking about. Answer those questions and you should be able to find a more specific answer via your resources.
The company panasonic work very effectively with unique applications which might be precise to energy distribution and protection. The relays include wide adjustment ranges using a scale that is certainly simple to read either in 3 or 4 digits as outlined by the model. These company panasonic support in escalating the flexibility of your applications, minimize the all round energy and maintenance expenses. You will find relays that are applied for general purposes which are available in reputable designs with speedy replacement options. And there are actually models which can be applied for industrial applications and heavier duty applications that work on significant loads. These goods are produced to meet the lifetime industrial handle requires from the applications.
Their newest goods are the Time counter, Timer Delay, company panasonic, Swift Connect Couplings, Electronic Motor Couplings, Aluminum Couplings, Morse Couplings and many other people. The internet site gives a detailed description of every model in numerous categories of company panasonic couplings and sensors. These items are very helpful for high-risk applications. The company panasonic are also out there with capabilities like numerous timing ranges and functions. The enterprise is at present in search of agents and dealers who can promote and sell their factory made solutions. They are generally on a lookout for establishing new and much more trusted items according to the wants and specifications from the sector.